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Trini model opens boutique in NYC

8/10/2019

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MICHELENE AUGUSTE, IMG (International Management Group) model and now entrepreneur, recently threw open the doors of her Dem Golden Heritage Vintage Boutique in New York City and is excited about making her a name for herself in the fashion industry through her new venture.
Auguste is the daughter of Gabrielle Ahye who was a top TT model and flight attendant, and television engineer Grantley Auguste. She is also the granddaughter of late dancer and teacher, Iya L’Orisha Molly Ahye. Auguste lauded her family support for Dem, her short name for her travel inspired vintage boutique. She said: “My family has played a big role in my career. They keep me grounded. They are my biggest supporters. They inspire me to go after everything I want. My grandmother was a cultural icon in Trinidad, and my mother is and has always been my idol. Having these strong women to look up to has made me fearless.”
She added, her boyfriend and artist Jordan Sullivan has also been a big supporter of her journey. “He’s opened me up to a lot of the art world over the years and continues to inspire me daily,” she said.
Her boutique is situated in the lower Eastside Manhattan, 113 Division Street ans since opening, she said, the flow has been great. Its visitors are attracted to either the music, the art, and/or are just generally interested in what it even is.
Auguste mainly sells vintage pieces or new pieces crafted from vintage material.
“I have pieces from Trinidadian makers Anya Ayoung Chee, jewellery by Willow and Oak, prints from Che Love Lace, Brendan Delzin and books by Various Caribbean authors. I also collaborated with Jordan on some painted pieces for the store,” said Auguste.
She said she sourced her store items from everywhere. “As a model I’ve travelled a lot and whenever I go somewhere I look for vintage....throughout Europe, America, the Middle East.”
Auguste had always dreamt of a vintage Caribbean concept store. She had been selling vintage pieces for about three years online before opening the store. Seeing the abundance of talent the Caribbean possessed, she felt she had to create a platform to showcase that to the world.
“When I left Trinidad I entered this fashion world that I couldn’t relate to. I didn’t do any research because I thought I should just be myself and that would allow me to shine. I showed up the first day to my agency in a purple turtle neck and a yellow cardigan. I thought I was in fashion. I was told to head to American Apparel for a white tee and black jeans. After that my agency made me come in before every casting to make sure I was dressed appropriately. I quickly learned that I had to adapt and follow suit. At the same time, when I didn’t have to be on as a model, I was finding my personal style. I knew I wanted to keep my heritage with me. I say all of this because Dem is something that I was craving when I first left Trinidad. I wanted to see African things, Caribbean things, Caribbean creatives.”
Over the course of her modelling career, she has worked for such brands as Issey Miyake, Harrods, Louis Vuitton, DKNY, Duro Olowu, Maybeline, Nars and Google after first being scouted by IMG Models at Caribbean Fashion week Jamaica.
IMG Models is an international modelling agency operating in New York City, Los Angeles, London, Paris, Milan, and Sydney.
At an early age, Auguste had a love for fashion. “Before I was scouted I wanted to study fashion design. I put that on hold to model, which in turn became an education.
“The modelling world has helped me learn the ins and outs of the fashion industry. While modelling I started collecting vintage from all over the world. Soon after I opened my online vintage shop. I love the process of finding vintage clothes, the hunt, and the stories that can be told through clothes. The idea of storytelling is what lead me to open a physical space for Dem. I love curating the store and mixing in pieces of my history and my culture. In this way Dem is a self-portrait and more of an art project or an installation than just a vintage store. I have a deep connection to everything I find and sell. It’s always about the journey and the story.”
Auguste says Dem targets everybody. “We are all connected. Everything and everyone has a history, and I want to highlight that through the store.”
As for her immediate goal, she said it is to continue to grow Dem and to share her culture and her story with the world, while her ultimate goal would be to design a sustainable clothing line, using all vintage and recycled fabrics.
Source: Newsday, August 2019

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  • HOME
    • About >
      • TTAO EXECUTIVE 2021-23 >
        • Executive Archives 2018-2019
        • Executive Archives 2017 - 2018 >
          • Past Presidents of the TTAO
        • TTAO PROJECTS
        • Chaconia newsletters >
          • 2019 issues
        • Membership form
        • SCHOLARSHIPS OFFERED AND CALL FOR APPLICATIONS 2024 >
          • 2024 Scholarship Winners >
            • 2023 Winners
            • SCHOLARSHIP WINNERS 2014 - 2022
            • 2018 Winners of CLR James Scholarship
  • PHOTOS
    • 2025 >
      • Photo Arhives >
        • 2024 >
          • 62nd independence day celebration
          • Jamaica vs Trinidad comedy battle and food festival
          • Children's carnival 2024
        • 2020 >
          • Photos - Carnival 2020
        • 2019 >
          • Republic day, Sept 21, 2019
          • Trinbago Day August 2019
          • Carivibe 2019
          • Night at the Races 2019
          • Indian Arrival/African Caribbean Emancipation dinner 2019
          • Hero the movie April, 2019
          • Farewell to Vanessa Ramhit-Ramproop
          • Carnival 2019
          • National Disaster Flood Relief for TT
      • 2018 >
        • Community Builder Award >
          • C hildren's Christmas party 2018
          • Parang, Nov. 2018
          • Ottawa Food Bank 2018
          • Presentation to TTAO President
          • Trinbago Day, Aug 19, 2018
          • Health and Wellness Seminar(s) 2018
          • T&T Carnival 2018
          • Calypso Rose Jan 2018
        • 2017 >
          • Inspiration Village June 17, 2017
          • Photos Post Carnival Fete March 25, 2017
          • Photo archives
          • Childrens Christmas party 2017
          • 55th Independence Day Gala
          • Canada 150 Celebration/Trinbago Day >
            • TrinbaGold 2012 >
              • Carnival 2012
          • Folklarama 2017
          • Day at the Races June 22nd
          • Indian Arrival Day & Emancipation Celebration June 10, 2017
          • Photos - Carnival 2017
          • Activities of the TTAO in the 80's and 90's
        • 2016 >
          • Children's Christmas Party 2016
          • Trinbago Day 2016
          • TTAO All Inclusive Party 2016
          • GM June 2016
      • 2015 >
        • Children's Christmas Party 2015 >
          • Christmas 2011
      • Videos >
        • Indian Arrival Day & Emancipation Celebration June 10, 2017
        • 40 YEARS OF TTAO
        • Children's Christmas Party 2018
        • Trinbago 2014
        • Trinbago Day 2017
        • Children's Christmas Party 2016
        • Trinbago Day 2016
        • Soca Parang Lime Nov 27, 2016
  • News & Info
  • More
    • Local trini restaurants
    • Letters of Appreciation
    • National Disaster T&T
    • Our country
    • Trini movies/videos
    • Trini books/authors
  • Contact Us