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the destruction caused by our love of vanilla

9/4/2018

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Picture
A barefoot farmer is making his way through a forest.
Quiet drops of rain tumble steadily through the night, picked out in the light from his torch.
The rusty machete he holds isn’t for cutting down vines or chopping away stubborn branches - it is a defence against thieves.
Lots of other men - farmers like him - are out in the rain, patrolling the forest. For the past three months, they have left their homes every night and made the long journey into the plantations to protect their crop.
But this is not an illegal coca plantation, or anything like it. In fact, these farmers are growing a crop whose name is a byword for something boring.
The men need weapons to guard against robbers who roam the countryside looking for one thing - Madagascan vanilla.
The robberies are often violent. There have been dozens of murders in Madagascar linked to vanilla. Several communities have tried and failed to get protection from armed police.
Some have taken the law into their own hands. Villagers say in a nearby village, a machete-wielding crowd descended on five suspected gangsters - hacking and stabbing them to death.
The killings have yet to be solved by the police. Locals say there is no will or capacity in the police forces to investigate the vanilla thefts - or the mob justice that sometimes follows.
The chief of Leon’s village fears the same thing could happen there. A youngish-looking man, Chief Oreis is wearing shorts and sandals with a bright purple shirt when he stops by Leon’s house to say hello. His expression grows stern when he talks about the vanilla thefts.
“We have to do our best to make sure thieves are not able to steal from us here,” he says. “Because if someone’s livelihood is taken away, they can do anything, even kill.”
Thousands of miles away in London, Oddono’s ice cream shop is tucked between a pizza parlour and a cafe on a busy street in South Kensington.
There’s a plethora of awards on one wall. The owners boast of the finest natural ingredients in their authentic Italian gelato: Valrhona chocolate from France, pistachios from Sicily, hazelnuts from Piedmont.
But last year, one variety of ice cream was missing.
“When I told customers that we didn’t have any vanilla ice cream, many of them were shocked,” says Christian Oddono, who manages the shop.
“I had to explain that we didn’t want to give them bad quality products but also we were never going to use chemicals. Then, they understood.”
The price for last year’s Madagascan vanilla crop was sky high, but Christian found the quality of what he was getting so low that he took vanilla ice cream off his menu.
“The pods had too much moisture in them and some even had a mouldy smell - a sign that the curing process wasn’t done properly,” he says.
“This year I found another, better supplier in Madagascar. The prices are still high, so we’ve had to raise our prices as well, but our customers haven’t complained.
We see a general trend of more customers wanting to eat more authentic food and shying away from chemicals and lab-produced substitutes.”
We are used to seeing vanilla all around us - in candles, cupcakes and creme brulees. But if you’re eating something vanilla-flavoured or smelling something vanilla-scented - it’s probably artificial.
Scientists have been making synthetic vanillin - the compound that gives vanilla its aroma - since the 19th Century. It has been extracted from coal, tar, rice bran, wood pulp and even cow dung.
Today, the vast majority of synthetic vanillin comes from petrochemicals.
It can be 20 times cheaper than the real thing.
The burgeoning interest in “artisanal” food made in a traditional way explains some of the demand for natural vanilla. But much of the rocketing price can be put down to food rules on both sides of the Atlantic.
In Europe and the United States, ice cream labelled “vanilla” must contain natural vanillin extract from vanilla pods. If the flavour comes wholly or partly from artificial sources, the packaging must say “vanilla flavour” or “artificial vanilla”.
Vanilla from vanilla pods will have a taste and potency unique to the area in which it is grown, much like wine. The vanilla from Madagascar has a distinct rummy taste and sweet aroma, which is why ice-cream makers choose it over vanilla from other countries.
And there is more and more pressure on food companies to switch from artificial vanilla to vanilla beans. Big corporations such as Hershey and Nestle have started buying natural vanilla extract for their products in large quantities, which injects more demand into the limited supply chain and raises prices further.
Over the past decade, vanilla prices have gone through dramatic booms and busts.
Madagascar’s 80,000 growers produce more vanilla than any other country - so what happens on the island affects the global industry.
In March 2017, cyclone Enawo struck the island and destroyed much of that year's crop. Two of the largest vanilla-producing regions were hit directly.
Small growers have since struggled to match demand as it takes three to four years for a new plant to produce vanilla pods. Prices have rocketed.
Five years ago, the price of 1kg (2lb 3oz) of vanilla was $20 (£15). In 2018, it briefly became more expensive than silver, reaching a peak of $600 a kilo, before a modest decline to $515 in June.
The still-green beans start to ferment quickly, so buyers must be found fast. Small farmers typically sell green pods to middlemen who gather large amounts to sell on to local exporters.
At this point, the pods do not have the characteristic vanilla smell or taste. The laborious journey - from pollination to curing and drying, and then preparing for export - takes about a year.
The finished product is a brownish-black, heavily wrinkled vanilla bean that is soft, supple and leathery to the touch, with a strong aroma.

The process can be used by speculators to preserve pods that have been harvested too early. They often store them to sell later at higher prices.
But immature or improperly cured beans have a lower vanillin content and often a mouldy taste.
Many farmers choose to pick their pods early themselves to avoid losing everything to thieves in the last months before the harvest.
The government has tried to stop this by setting fixed harvest dates for each village. To hammer the message home, the authorities recently burned 500kg of prematurely picked pods in public.
But there are smaller middlemen who are under immense pressure to get their beans early - and at a lower price. They get cash advances from big exporters - but they must deliver. Waiting until harvest time, when demand exceeds supply, can be risky.
Arman Ramarokootonirina has been working as a middleman buying up vanilla from farmers in Maroantsetra for more than seven years.
There are many unscrupulous new entrants into the industry, he says. It is now flush with cash. “It is the greed of the big bosses that is causing the problem. People get big advances yet they haven’t even planted any vanilla. Then they have to steal it from other people’s gardens to fulfill the orders.”
But for the growers who are able to protect their crops, the high vanilla prices mean one good harvest can be life-changing.
A kilogram of cured beans is worth $400-$500 - a hefty sum in a country where the average annual per capita income is $1,500.
The grandest building in Maroantsetra is the headquarters of one of these exporters. Painted pristine white with dark green trim, it’s a striking contrast to the wooden houses on either side.
Up to four tonnes of vanilla are exported from here every year. Security cameras line the path to the large warehouse at the back of the complex. There are big padlocks on the gates and iron bars criss-cross the windows.
Sylvan Chen runs the place. They pat down the staff at the end of each day to make sure no vanilla is being smuggled out in bags, shoes or underwear.
It’s not vanilla season yet, so the women on the lower floor of the warehouse now are sifting cloves - another spice exported from Madagascar, nowhere near as lucrative as vanilla.
The upper floor is where the vanilla will be stored while it’s being dried. The space is packed to the rafters with cheap foam mattresses. Sylvan sold 2,000 of them last year to farmers, who prefer them to sleeping on traditional woven mats. They’re often handing back the cash Sylvan has just given them for their vanilla.
Times are good for the industry, now that the price of vanilla is so high, Sylvan acknowledges. But there is a fear that short-term gains will cause long-term damage to the quality and reputation of Madagascan vanilla.
“Madagascar’s vanilla is too expensive and people could turn to other countries which are equipped with quality standards. The vanilla sector here may no longer have a future if the quality doesn’t improve”.
Trees and forest that are cut down cannot grow back the same way again - it would take hundreds of years. When this sort of damage occurs, a fragile ecosystem is disrupted. Lemurs will no longer have food here. Plants, insects and animals that relied on a delicate balance start to disappear.
People in Madagascar are worried about its vanilla losing its reputation - but in the national park a fragile ecosystem is being badly damaged to cater for global demand.
It is short-sightedness.


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  • HOME
    • About >
      • TTAO EXECUTIVE 2021-23 >
        • Executive Archives 2018-2019
        • Executive Archives 2017 - 2018 >
          • Past Presidents of the TTAO
        • TTAO PROJECTS
        • Chaconia newsletters >
          • 2019 issues
        • Membership form
        • 2025 SCHOLARSHIPS OFFERED AND CALL FOR APPLICATIONS >
          • 2024 Scholarship Winners >
            • 2023 Winners
            • SCHOLARSHIP WINNERS 2014 - 2022
            • 2018 Winners of CLR James Scholarship
  • PHOTOS
    • 2025 >
      • Photo Arhives >
        • 2024 >
          • 62nd independence day celebration
          • Jamaica vs Trinidad comedy battle and food festival
          • Children's carnival 2024
        • 2020 >
          • Photos - Carnival 2020
        • 2019 >
          • Republic day, Sept 21, 2019
          • Trinbago Day August 2019
          • Carivibe 2019
          • Night at the Races 2019
          • Indian Arrival/African Caribbean Emancipation dinner 2019
          • Hero the movie April, 2019
          • Farewell to Vanessa Ramhit-Ramproop
          • Carnival 2019
          • National Disaster Flood Relief for TT
      • 2018 >
        • Community Builder Award >
          • C hildren's Christmas party 2018
          • Parang, Nov. 2018
          • Ottawa Food Bank 2018
          • Presentation to TTAO President
          • Trinbago Day, Aug 19, 2018
          • Health and Wellness Seminar(s) 2018
          • T&T Carnival 2018
          • Calypso Rose Jan 2018
        • 2017 >
          • Inspiration Village June 17, 2017
          • Photos Post Carnival Fete March 25, 2017
          • Photo archives
          • Childrens Christmas party 2017
          • 55th Independence Day Gala
          • Canada 150 Celebration/Trinbago Day >
            • TrinbaGold 2012 >
              • Carnival 2012
          • Folklarama 2017
          • Day at the Races June 22nd
          • Indian Arrival Day & Emancipation Celebration June 10, 2017
          • Photos - Carnival 2017
          • Activities of the TTAO in the 80's and 90's
        • 2016 >
          • Children's Christmas Party 2016
          • Trinbago Day 2016
          • TTAO All Inclusive Party 2016
          • GM June 2016
      • 2015 >
        • Children's Christmas Party 2015 >
          • Christmas 2011
      • Videos >
        • Indian Arrival Day & Emancipation Celebration June 10, 2017
        • 40 YEARS OF TTAO
        • Children's Christmas Party 2018
        • Trinbago 2014
        • Trinbago Day 2017
        • Children's Christmas Party 2016
        • Trinbago Day 2016
        • Soca Parang Lime Nov 27, 2016
  • News & Info
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    • Letters of Appreciation
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  • Contact Us