In 1894 Lever Brothers, in their giant soap factory at Port Sunlight, across the river from Liverpool in England, launched a new soap called Lifebuoy This was the Household version which was a red carbolic soap and was introduced as an affordable product aimed at personal hygiene. By 1911 overseas production had spread to the United States, Switzerland, Canada, Australia, Germany and elsewhere.
In the United Kingdom and Ireland The Household Lifebuoy soap was the only version available until 1933 when the Red Lifebuoy toilet bar was introduced, whereas the Household Lifebuoy was for washing clothes, floors and all the normal household duties, the Red (or smaller) bars were for personal use for the whole body in the bathroom. At this time and up to 30 or so years ago, there was probably a bar of Lifebuoy soap in every house in the UK and Ireland. Both Lifebuoy's were manufactured side by side in the UK until in 1987 when the production of the smaller Lifebuoy soap was discontinued and the soap was withdrawn from sale in the UK. The twin packs of Lifebuoy Household Soap continued to be sold in the UK until 1999 when this was withdrawn from the market. Production of the smaller Red Lifebuoy Soap 85g size was transferred to Unilever PMT factory in Cyprus where it was produced up to 2013 when production of both the Lifebuoy Soap and the Vinolia-Titanic Luxury Bath soap was transferred to Unilever Greece. In 2017 both soaps were delisted by Unilever and are now not produced. Jupiter Soaps Ltd. still has a supply of the Vinolia-Titanic Luxury Bath soap 170g and the 25g sizes.credit Unilever [Leaver Brothers Archives) (source: Douglas De Verteuil, Angelo Bissessarsingh's Virtual Museum of Trinidad and Tobago, June 30, 2025)
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